20 Famous Brands That Have Undergone Successful Name Changes

Yesterday we took a look at how the logos of some famous corporations and brands have changed over the years, and you may have notices that some, like IBM and Firefox were radically different from their first to most recent logo.  This isn’t because of a simple drastic re-design, but because those companies actually changed their names along the line. There are many reasons why companies and their brands will change names, usually because of a merger or sale along the way.  In some cases the loss of a familiar name and iconic brand has sent consumers looking elsewhere, but in some cases, as shown here, they become much more successful than ever.  [VIA]

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